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Making Accessibility A Priority: The Principals of Inclusive Design

Less than 2% of the world’s top one million websites are fully accessible for all users. This needs to change. We partnered with Studio Republic to give your charity the information you need to take the right steps towards being more digitally inclusive for your supporters.

About Studio Republic

Studio Republic are a purpose-first digital and creative agency who build inclusive, sustainable websites, brands and campaigns. In the last few years alone, the team at Studio Republic have raised over £14 million through campaigns and supported 1000s of charities, tackling a wide range of issues.

We’ve teamed up with them to help you ensure your charity can make the biggest impact possible. In this blog, we’ll share Jack and Chris’ top tips for improving your charity’s website and future campaigns, to make them as inclusive and accessible as possible.

What is accessibility?

In 2019, a survey found that less than 2% of websites were accessible to everyone. Some of the users impacted had the following disabilities:

Digital accessibility is all about ensuring that everybody can easily understand your charity’s online content – and making adjustments to achieve this.

What you can do to be more accessible

When assessing your charity website’s accessibility, it’s best to consider how perceivable, operable, understandable and robust your content is. We’ll break down exactly what this means below…


At the most basic level, users need to be able to perceive your content – and this doesn’t just mean seeing it! Here are a few ways you can implement this…

  • Text alternatives: every image you use should have ‘alt text’. Be sure to include a short written description of an image – so visitors can understand what the image is, even if they can’t see it.
  • Time based media: when sharing video content, include synchronised captions or a transcript.
  • Distinguishable content: It’s important that text stands out – and background imagery doesn’t make it difficult to read or understand. Text and background colours and images should have a contrast ratio of at least 4.5:1. Try this easy-to-use contrast checker when picking your colours.
A screenshot of an example of Alt text.


Your website must be operable – meaning everyone must be able to use it. Here are a few things to consider when designing your website:

  • Keyboard accessibility: one essential part of website design is ensuring all users have access to your content without requiring a mouse. All functionality should be available using a keyboard.
  • Time sensitive material: Users should be warned about any timeout that could result in loss of data.
  • Visually triggering content: allow users to disable automatic and user triggered animations. This is essential as certain visual patterns and animations can trigger physical reactions and affect those with epilepsy.
  • Navigation: To make your website as easy to navigate as possible, all pages should have descriptive and informative page titles.
  • Target sizes: To ensure everybody can work their way around your website with ease, it’s best that clickable targets are at least 44px x 44px.


This is exactly what it says on the tin – your website users must be able to understand your content. Here are three ways to ensure your website is easy-to-understand:

  • Readable text: you want your users to be able to read and absorb information on your charity’s website with ease. You need to consider language, font, spacing and colours. Using clear and simple sentences and providing definitions for any unusual words is a great way to boost your websites readability.
  • Predictable webpages: many users will rely on predictable website features and will be distracted or confused by any inconsistency. It’s essential that elements that have the same function on different pages of the site are always be labelled the same way and are in the same place each time.
  • Provide input assistance: Sometimes, forms can be confusing and users may make mistakes. Offering descriptive instructions, the opportunity to review and correct answers and seek help when necessary is a great way to make your website more accessible.


This one is simple: is your charity’s site compatible with all tools and browsers?

Robust content must be compatible with different browsers and assistive technology – assistive technologies must be able to understand and present your content in different ways (for example, text-to-speech). Find out how you can boost your website’s compatibility here.


To improve your charity’s website accessibility, think POUR… that’s Perceivable, Operable, Understandable and Robust. By making these small changes and adjustments, you can help all of your users easily understand and navigate your site – in turn, reaching more supporter’s and making sure that everyone has the tools they need to support a cause they love.

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Survey finds weakening donor sentiment in 2022 | Philanthropy news

Fifty-four percent of donors in the United States have a negative view of the direction of the country—alongside growing concern with inflation and recent losses in the stock market—signaling weaker donor sentiment in 2022 and driving near-term pessimism among donors, a report from Dunham+Company finds.

Based on an online survey conducted in April 2022 of 1,400 American donors who gave at least $20 to charity in the past year, the report, Donor confidence falters in light of economy and inflation (5 pages, PDF), found that despite a 15-percentage point increase from last year in the share of respondents saying they did not “feel good about” the direction the country was going in, 98 percent said they intended to continue giving—up from 97 percent in July 2021. The share of donors expressing caution about their giving rose modestly, to 63 percent from 59 percent. Among donors who said they would continue to give, 21 percent intended to give more (compared with 19 percent in 2021), 24 percent planned to give less (compared with 21 percent), and 55 percent intended to give the same (compared with 61 percent).

According to the report, the number of donors who viewed recent stock market losses as determinant of future giving had nearly tripled since last year, rising from 7 percent to 19 percent overall, and even more acutely among donors 45 and older: 23 percent for Gen X donors (up from 8 percent in 2021) and 21 percent for boomers (up from 6 percent). This shift is mirrored in households making $100,000 or more, where 17 percent (up from 5 percent) view the performance of the stock market as a determinant. While the report did not provide data on donors under the age of 45, it noted that boomers, who tend to give more overall, “expressed significantly less caution about giving than their younger counterparts.”

The report suggests that worries about inflation and the potential for an economic downturn are increasingly affecting donor sentiment. Over half of donors (53 percent) were unsure of the direction of the economy or believed it would decline in the coming year (compared with 36 percent last year). Among donors who expect a downturn, 92 percent believed a turnaround would take more than a year (up from 72 percent in 2021), while those believing a turnaround would take two years or more rose to 54 percent (up from 40 percent a year ago). In 2021, 74 percent of donors indicated “the economy” and “personal financial situation” as reasons for giving less. For the most recent survey, Dunham added “inflation and the increased cost of living” as a factor. All told, these three factors accounted for 89 percent of the reasons for giving less in 2022.

(Photo credit: Getty Images/Pineapple Studio)

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Charity Of The Year: Past Winners

With the Charity of The Year nominations just around the corner, we thought we’d take you on a trip down memory lane and revisit some of our past winners. We caught up with the incredible teams at Derian House Children’s Hospice and the British Hen Welfare Trust, to find out just how much the award meant to them!

To find out more about how to nominate your charity for the Charity of the Year Award, head to the bottom of this page.

The British Hen Welfare Trust (2018 Winners)

The British Hen Welfare Trust team at the 2018 JustGiving Awards, holding their Award, presented by Lydia Bright.

The British Hen Welfare Trust were crowned Charity Of The Year back in 2018 – after making the top three, they received the most nominations and were presented with their award at a glittery awards ceremony in London.

Since 2005, the charity has been rescuing hens from slaughter and re-homing them as pets throughout the UK. Working with farmers in the egg industry, they’ve re-homed an incredible 850,000 hens to date! The founder, Jane Howorth, received an MBE for her work, after bringing about a ban on battery cages in 2012.

Jane Howorth MBE pictured holding a hen and smiling.

We recently reached out to the team at BHWT to ask them about their experience receiving a JustGiving Award.

“As a charity that is run by a fairly small team, it was simply phenomenal to be recognised by the UK’s biggest fundraising platform and we were overwhelmed to have so much support from the public who nominated us for the award.

We may be small, but we make a big impact, since 2005 we’ve saved over 874,000 hens from slaughter. To be named Charity of the Year is a testament to that hard work and the successes achieved by our staff, volunteers, and supporters around the country.

The past couple of years have been tough for all charities, including our own, but we continue to save around 50,000 hens from slaughter every year. Since winning the award, we’ve developed more ways to improve education about pet hens, built a new Hen Central, and reached new audiences internationally. Being named Charity of the Year was a great honour, and still fills me with pride.

Jane Howarth MBE
Founder of BHWT

Find out more about the British Hen Welfare Trust and donate here.

Derian House Children’s Hospice (2019 Winners)

The Derian House Children’s Hospice team celebrating with presenter Dev Griffin, after receiving their Charity Of The Year Award.

Our 2019 winners, Derian House Children’s Hospice, work tirelessly to help children and young people, whose lives are too short, to make happy memories in an environment of fun, respect and outstanding care.The care they provide is free for families, but costs around £5.7 million to run every year – only 17% of the funding they need comes from the government. They rely entirely on donations from supporters for the remaining 83%. They provide vital support to young people and their families – offering palliative care, respite stays, day care, holidays and end of life support.

The outside of Derian House Children’s Hospice

We’ll let the team tell you a little more about the award, and how much it meant to the charity…

“Derian House Children’s Hospice winning the JustGiving Charity of the Year Award is one of the achievements we’re most proud of. 

That same year we had been rated outstanding by the Care Quality Commission (CQC) and had just completed a million-pound refurbishment of our hospice and winning the award felt like the icing on the cake. 

It not only gave us brilliant exposure, meaning that we attracted new donors and were able to reach new families with our services, but it also felt like a real chance for our staff, volunteers and the children we look after to feel proud of everything we do at Derian House. 

The awards night itself was so exciting. We travelled down to London for the night and were so honoured to be at an event alongside such inspirational and wonderful people, as well as celebrities and sporting legends. There was a real feeling in the air of everyone celebrating each other’s achievements, which was just lovely. 

At Derian House, we display our JustGiving Award in the reception of the hospice so everyone who enters the building can see it. We are very proud of this achievement and we were honoured to win it.

Personally, to be involved in this was one of the highlights of my career.

Caroline Taylor
Head of Income, Marketing and Communications

Find out more about Derian House Children’s Hospice and donate here.

Want to get involved?

We’re on the look out for our Charity Of The Year 2022! The nominations for this year’s award will officially open on the 7th July 2022 – could you be in the running?

 We’re looking for nominations from your staff, volunteers and supporters. The more you get before the 22nd of July, the greater your chance of being shortlisted. 

You could be joining the rest of our fundraising finalists, who’ll be up for public vote between the 3rd of August and 11th of September 2022.

Get the most votes, and we’ll be handing over a trophy to you and your team at our ceremony in London this October. Your charity will get exposure and social media coverage – and you get a fantastic night to celebrate your team’s hard work. Sound good?

We’ll be sharing the nomination link on the 7th of July. We can’t wait to read your amazing applications and celebrate together!

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Helmsley Trust awards $9 million to American Heart Association | Philanthropy news

The Leona M. and Harry B. Helmsley Charitable Trust has announced grants totaling $9.3 million to the American Heart Association/American Stroke Association to expand and enhance rural health and stroke care in Iowa.

A $6.3 million grant will support the American Heart Association/American Stroke Association’s $7.5 million Mission: Lifeline Stroke initiative to strengthen the full spectrum of stroke care in Iowa, where stroke is a leading cause of death, accounting for more than 1,400 deaths in 2020. The stroke program in Iowa builds on a $4.6 million grant awarded in 2015 to support the launch of Mission: Lifeline STEMI in Iowa to reduce treatment times for acute cardiac care in the cases of ST Segment Elevation Myocardial Infarction (STEMI).

The Helmsley Trust is also granting $3 million to the American Heart Association (AHA) to launch HeartCorps in rural communities in Iowa, Minnesota, and Wyoming. HeartCorps is a new three-year initiative aimed at establishing a sustainable pipeline of public health workers, reduce cardiovascular risks among rural residents, and accelerate the adoption and implementation of systems changes to improve cardiovascular health.

“We believe that a comprehensive approach is the best way to make the most substantial impact, especially for rural populations that face longer transit times and limited access to specialists,” said Helmsley Trust board member Walter Panzirer.

(Photo credit: Getty Images/Chalabala)

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