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How your supporters can make the most of Fitbit

Since launching our integration with Fitbit, we’ve been checking out how our community has been getting on with this new feature.

If you missed the update – your supporters can now link their JustGiving pages with their Fitbit account and share their step count and fitness achievements directly to their page. The best part? Research has shown that fundraisers who log and share their fitness activity raise up to 40% more for their chosen causes – meaning your supporters can make their steps go even further with the new Fitbit integration.

We’ve pulled together three examples to show you how fundraisers are making their steps count:

Lucy and Roisin’s Camino de Santiago Trek

Lucy and Roisin posed for a selfie in Rome.
Lucy (left) and Roisin (right) in Rome.

Watching the events unfold in Ukraine has at times made me feel powerless, wishing there was something we could do to help. 

Lucy Hill

Inspired by the heartbreaking events currently unfolding in Ukraine, Lucy and her friend Roisin are taking on 120km of the Camino de Santiago. They’re raising funds for Choose Love, a charity that helps refugees and displaced people around the world start a new life in safety, after leaving everything behind and risking their lives.

The pair will be keeping track of their lengthy trek using Fitbit – sharing their progress directly with their friends and supporters back home.

Check their page for regular updates!


Ria’s Isle of Wight Challenge

Meet Ria! This May, Ria is taking on the Isle of Wight Ultra Challenge. She’s walking a huge 15 miles around the Isle of Wight to raise money for the RSPCA.

Ria has already smashed her £250 target – raising £475, which will go towards the rescue, rehabilitation and rehoming of animals in need.

She’s linked her Fitbit to her account, meaning her supporters will be able to follow Ria on her 15-mile trek, every step of the way!

Terry’s walk around Richmond Park

Children enjoying a Skylark music class, along with their loved ones.

Terry is walking the perimeter of Richmond Park for Skylarks Charity – this will take around 3 hours, covering 8 miles! Skylarks offer support to 3,500 children, born with a rare syndrome, Autism, a disability or speech, hearing or vision loss. They empower the young people they work with to develop their potential, have fun and be themselves. Their latest programme helps youngsters prepare for the journey into the world of work!

Terry has been busy training and keeping his supporters up to date on his page – check out his impressive stats below! So far, he’s walked over 106,611 steps – all for a great cause!

Terry’s JustGiving Page
One of Terry’s many walks shown on his JustGiving page.

Encourage your supporters to step it up for a cause they care about and connect to Fitbit on JustGiving!

We’re here to support you and your fundraisers – every step of the way. We’re looking forward to seeing all of the creative ways you and your fundraisers use the JustGiving x Fitbit  integration. Don’t forget to share your stories with us @JGcauses on Twitter.

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One-third of donors directed half their giving to disaster relief | Philanthropy news

Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.

Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving. 

“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”

(Photo credit: Getty Images/Drazen Zigic)

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Trust in nonprofits fell slightly last year, survey finds | Philanthropy news

While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds. 

Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.

Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.

“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.” 

(Photo credit: Getty Images/SDI Productions)

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Digital, other channels of giving are expanding, study finds | Philanthropy news

Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.

The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.

Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.

Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.

“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”

(Photo credit: Getty Images)

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