If you feel heavy with the weight of news from Ukraine right now, you should know that even amid such hatred and devastation, there are so many acts of love and kindness happening.
Whether or not your organisation is working to support the people of Ukraine, the news has hit us all hard. We thought we’d share some positive stories from our community to remind you of the power of fundraising and the astonishing impact it has.
When people who care are connected with charities making a difference, incredible things happen. So if you’ve got a few minutes to yourself today, grab a mug of tea and read these five inspiring fundraising stories.
1. Cook For Ukraine
#CookForUkraine started off as an idea between friends with a mutual love of food and a desire to help those in need. Little did they know this would become a viral campaign in a matter of hours. They’ve inspired people around the world to show solidarity by cooking Ukrainian inspired dishes and posting photos on social media. This incredible fundraising idea is increasing awareness of Ukraine’s current humanitarian crisis whilst raising vital funds for UNICEF UK.
There are over 1,500 posts using the hashtag on Instagram alone.
2. Sam’s Drum-a-thon
On Saturday 5th March, 9-year-old Sam will be live-streaming his very own drum-a-thon, to raise funds for the British Red Cross’ Ukraine Crisis Appeal.
“I will be sat in my room on my stool drumming for three hours. If you can donate please consider doing that, it will realy help us and the world.”
— Sam, 9
Having the stamina to drum for three hours straight is no mean feat. So far, Sam has raised £2,561 for The British Red Cross – Ukraine Crisis Appeal. Let’s hope his neighbours have got ear plugs! You can visit Sam’s page here.
3. Small Businesses for Ukraine
A group of small businesses have been doing their bit to help the people of Ukraine. Last weekend alone, they raised over £4500 for The British Red Cross by giving 10% of their takings.
Now, they’re running a raffle, with dozens of prizes being donated by small businesses across the country. You can visit their page here.
4. Noah’s Football Cone Collection
“I was watching my big brother play football for his team on Sunday and I noticed that some practise cones were yellow and blue, just like the Ukrainian flag. I decided to turn over the cones and use them to collect money from the spectators to give to the people of Ukraine.”
— Noah, 7
Through a combination of offline and online fundraising, Noah has raised over £2,500 for Save The Children. A small act of kindness at a football match, has turned into an incredible fundraising campaign to help the children of Ukraine.
5. Isla’s camp out
10-year old, Isla shares the same passion to help the children and families in Ukraine. With so many families being displaced, she thought that sleeping in a tent in her garden for a week would be a suitable challenge given the hardships other children are being forced to face. She’s raised over £1,000 so far. You can visit Isla’s page here.
We’ve featured all of these stories on our ‘How to Help’ landing page, created specifically to help sign-post people to charity campaigns and fundraising pages. We know people are feeling helpless right now, so we hope this helps them realise how vital charitable donations are during this time.
Tools for charities providing relief in Ukraine
Make the most of our solutions and raise as much money as possible by:
Encouraging your supporters to set up their own JustGiving page
You’ve seen above just how much of an impact fundraisers can make. That’s why making it easy for them to fundraise for your charity is key. There’s a few ways you can do this:
- Email your supporters with clear instructions on how to set up their JustGiving page. We’ve got loads of tips and support available to your fundraisers here. Reassure them about how easy it is, and remind them that we’ll send the money they raise to you automatically, without them having to lift a finger.
2. Create a clear CTA (call to action) on your website, like ‘Start fundraising’ or ‘Start a JustGiving page’ Here’s an example from Help for Heroes website:
Launching an urgent campaign
Harness the power of the crowd and bring people together with one central hub for your supporters and fundraisers with your very own campaign page. Here’s an example of how the British Red Cross have used a campaign page to create urgency and raise over £900,000:
Exploring Giving Checkout
We know how important it is for you to accept online donations quickly right now.
With Giving Checkout, you can create a simple link or use our ready-made donate button to pop on your website, emails or social media, directing donors to give to your charity.
You can even download a QR code to add to your direct mail, fundraising packs and collection buckets so your donors can scan and donate.
Giving Checkout donations have 0% card processing fees, so 100% of each donation goes directly to help your charity support the people in Ukraine. Find out more about Giving Checkout.
One-third of donors directed half their giving to disaster relief | Philanthropy news
Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.
Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving.
“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”
(Photo credit: Getty Images/Drazen Zigic)
Trust in nonprofits fell slightly last year, survey finds | Philanthropy news
While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds.
Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.
Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.
“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.”
(Photo credit: Getty Images/SDI Productions)
Digital, other channels of giving are expanding, study finds | Philanthropy news
Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.
The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.
Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.
Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.
“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”
(Photo credit: Getty Images)
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