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Get the most out of Giving Checkout: 7 inspiring charity examples

Have you heard about Giving Checkout? It’s our simple online donation tool that helps you raise more from one-off and recurring donations.

When your supporters donate via Giving Checkout, there are 0% fees, and you’ll get 100% of the donor data – all powered by a fundraising platform you and your supporters already know and trust.

And hundreds of charities are achieving great things with Giving Checkout – we had a look at what some of the best are doing, so you can give it a go too:

1. Little Princess Trust 

Little Princess Trust provides free real hair wigs to children and young people, who have lost their own hair through cancer treatment or other conditions.

Their website has a yellow banner that appears at the top of every page and includes their three key calls to action (CTAs) – Request a Wig, Donate Hair and Donate Money.

When you click on Donate Money it takes you to an donation page explaining the ways people can give to the charity. The most prominent ask is for people to donate online and Little Princess Trust use JustGiving to power this with Giving Checkout.

One of the cool features of Giving Checkout is that you can set a default donation amount. Little Princess Trust have set theirs at £550 (which is the price of a wig), so that when you click the “Donate with JustGiving” button the donation amount automatically appears on the donation form. The Little Princess Trust logo also appears just above the form too.

With Giving Checkout, we give you a range of donate buttons to choose from. Little Princess Trust have chosen the one that shows the payment methods we offer on JustGiving – debit card, credit card, PayPal, Apple Pay and Direct Debit for recurring donations.

2. Refugee Community Kitchen

Refugee Community Kitchen support displaced people in Northern France and homeless people in London and Edinburgh. They provide a place to gather and connect, with medical and legal services, safeguarding groups and other support organisations.

JustGiving is a name people know and trust, so we have ready-made donate buttons for you to use that make it quick and simple to add online giving to your website. You might prefer to use your own donate button though, and with Giving Checkout it’s simple to get a link that you can pop with it – this is exactly what Refugee Community Kitchen have done here so expertly. Find out more about how to implement and customise Giving Checkout.

3. Candy Cane Rescue

Candy Cane Rescue aim to provide a safe environment to care for greyhounds and other dog breeds that have been rescued from regions with no or poor welfare laws.

Similar to Little Princess Trust, Candy Cane Rescue have a dedicated donation page. On theirs they’ve created a shopping list of donation asks. Each one is powered by a Giving Checkout link where the donation amount has been preset. For example, when you click the “Donate £5” button, you’ll see the donation amount £5 has already been pre-selected on the donation form. 

4. Black Country Food Bank

Black Country Foodbank helps vulnerable people in crisis through the provision of emergency food and toiletry supplies while a longer-term solution is developed.

They have chosen to feature their donate call to action (CTA) in in the header of every page. When donors click on it, they are taken straight to Giving Checkout for a quick journey into donating online.

5. PSC Support

PSC Support is the leading patient organisation for anyone affected by primary sclerosing cholangitis (PSC), a rare, complex liver disease. They provide information and support, and collaborate with healthcare providers to improve clinical care and fund critical research.

As well as a donate button, PSC Support have chosen to feature a Giving Checkout QR code, which is a quick and user-friendly way to bring supporters to the donation form.

6. Martin Moran Foundation

Martin Moran Foundation offer fully-funded places on their programmes to any young adult who has a passion for the mountains but may not have the support and financial resources to access them.

Did you know Giving Checkout can be used for recurring giving? If your donors want to set up a monthly gift, they can create a direct debit via JustGiving. See how Martin Moran Foundation have a button for a one-off donation and another for monthly giving.

7. Cancer Research UK

Cancer Research UK is the world’s leading independent charity dedicated to cancer research. They recently used Giving Checkout’s QR code tool for their fundraising activity with Tesco during their corporate partnership campaign weekend.

In a recent webinar, Sam Doolan from Cancer Research UK said that the campaign saw a very high Gift Aid opt in rate. Through the data gathered, they learned that donations made via the QR codes in store had a 25% higher than average donation value compared to those made through contactless devices, and that 33% of donations were through Google and Apple Pay. 

You can hear more about this partnership by listening to our recent webinar with Cancer Research UK

Feeling inspired? Book a Giving Checkout demo

If you have any questions or want to find out more about Giving Checkout set up a virtual meeting with our Giving Checkout Guru, Jordyn Baillie.

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Nearly six in ten Americans prefer a donation in their name to a gift | Philanthropy news

Nearly six in ten (59 percent) Americans say they would rather have a donation made on their behalf to their favorite charity than receive a gift for themselves this year, a report from Fidelity Charitable finds.

Based on a survey of more than fifteen hundred American adults, the report, Year-end charitable giving: A 2021 snapshot of how Americans plan to give (8 pages, PDF), found that 64 percent of respondents said they participate in year-end charitable activities, including giving money (53 percent) or donating goods (46 percent) to charities, donating cash or goods directly to families in need (27 percent), performing random acts of kindness (25 percent), and volunteering (20 percent).

Among respondents who have a minimum of $25,000 in investable assets and donated at least $1,000 to charity in 2020, 35 percent said they plan to give “notably more” in 2021, 57 percent planned to give “about the same,” and 8 percent planned to give “notably less.” Within this group, 87 percent of respondents reported using cash, checks, or credit cards to give, while fewer said they were aware of other giving options and even fewer had ever used options such as donating appreciated assets, including publicly traded securities (55 percent aware, 18 percent used) and privately held or restricted stock (54 percent, 17 percent), making a qualified charitable distribution from an IRA (54 percent, 18 percent), or giving through donor-advised funds (41 percent, 17 percent).

The survey also found that 63 percent of respondents who give said they would “definitely” (31 percent) or “probably” (32 percent) take advantage of a temporary federal law allowing tax deductions for some cash donations even if the taxpayer doesn’t itemize their taxes.

“At such a busy time, it’s easy to put off year-end charitable decisions, but there are advantages to acting early,” said Fidelity Charitable COO Kristen Robinson. “You can maximize your ability to support your favorite causes and your 2021 tax benefits using smart giving strategies. And while we encourage people not to run down the clock for practical reasons, we think it will be particularly meaningful to integrate charitable activity into holiday traditions this year after another challenging year that has reinforced the importance of supporting our communities and each other.”

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Top tips to make your Christmas fundraising campaigns shine!

‘Tis the season of giving and whether it’s snuck up on you this year, or if you’re well underway with your seasonal fundraising, we’re here to help make your appeal a successful one.

As an early Christmas present from us, we wanted to share some examples of interesting Campaigns on JustGiving and simple ideas to maximise your online fundraising this season. We hope these will give you some extra insight and inspiration to help get your campaign noticed and get you ready to hear the jingle of those all-important donations.

1. Choose simple but effective

Campaign: Southwark Foodbank Feed a Family Christmas 2020

Pecan on behalf of Southwark Foodbank made the most of their Campaign Page to encourage both direct donors’ and fundraisers’ support. Sharing stats and insights in both the video embedded on their page and their campaign story, they demonstrate the value of supporters’ donations.

Their big, bold ‘What your donation can do’ image is front and centre of their page, and they follow this with an infographic of great examples of how to fundraise and involve others too.

2. Re-think the Advent Calendar

Campaign: Friends and Families 24/7 Advent Challenge

Reverse advent calendars are growing in popularity and we’re seeing even more charities think outside the [chocolate] box this year. Whilst most reverse advent calendars see supporters set aside money every day of Advent and donate at Christmas, Friends and Families of Special Children did things a little differently last year and encouraged fundraisers to take up activities each day of the month instead.

The example activities would work for all ages and are perfect to get the whole family involved!

3. Remove steps for donors

Campaign: Cross Reach Stand with us this Christmas

Grant your donors their Christmas wish and give them a quick donation journey this year! Add a QR code to your collection bucket at your in-person event, to your printed marketing materials, or add a button to your seasonal newsletter using Giving Checkout.

Create your unique Giving Checkout link, customised QR code and chosen button in your JustGiving account and take donors straight into your tailored donation journey for your festive appeal, and with 0% fees. Cross Reach have already created theirs for their Stand with us this Christmas Appeal.

4. Unite virtually

Campaign: Blue Cross Step into Christmas 25k 2020

Blue Cross, the animal charity encouraged pet lovers to unite together virtually to either walk, jog or run 25km throughout the month of December.

They incentivised their fundraisers by offering a medal to mark their successful completion of the challenge, and an optional extra dog tag medal for any furry friends who took part too!

Challenges like this work perfectly with the JustGiving Strava integration, allowing fundraisers to track their distance covered throughout the month and share updates with their supporters.

5. Bring heart

Campaign: Cosmic Christmas Cracker Appeal

At this time of year social media is saturated and potential supporters are presented with numerous causes to donate to. Adding a personal story and photographs will bring your appeal to life and could resonate with a donor who would have otherwise carried on scrolling.

Adding descriptions of what specific donation amounts could do for your cause adds an even stronger incentive for donors and could encourage a higher donation amount too.

Cosmic did just this for their Christmas Cracker Appeal in 2020 in place of their usual appeal for toys and gifts.

Practical tips for running a successful online appeal at Christmas

If you’d like even more ideas and tips for your seasonal campaign this year, you can re-watch our Christmas 2021: How to run a successful Christmas appeal webinar and hear from Pecan and Blue Cross directly too.

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Helmsley Charitable Trust awards $5.2 million for diabetes self-care | Philanthropy news

The Leona M. and Harry B. Helmsley Charitable Trust has announced a three-year, $5.2 million grant to PATH to increase access to the safe administration of insulin and high-quality self-care for people living with diabetes.

According to the Helmsley Trust, more than 464 million people around the world have diabetes, and the majority of them live in low- and middle-income countries. More than half of people living with diabetes struggle to access the insulin and other medications they need, and an unrecognized segment of this population cannot access the commodities needed to measure their blood glucose or safely administer insulin.

The grant will support expansion of the Diabetes CarePak project, which provides products and consumables along with insulin and oral diabetes medication to people living with diabetes. Already underway in Kenya, the project will expand to Tanzania, Mozambique, and Mali and co-create educational content for people living with diabetes to facilitate their own self-care, as well as associated healthcare worker capacity building strategies and materials. The project will be conducted in partnership with people living with diabetes, healthcare providers, the ministries of health in Tanzania, Mozambique, and Mali, and other key health system stakeholders such as the Coalition for Access to NCD Medicines and Products and Life for a Child.

“As we work to create a sustainable, global movement that supports people living with type 1 diabetes to thrive, regardless of location, PATH is an ideal partner,” said Helmsley Trust Type 1 Diabetes program officer Estefania Palomino. “It is unacceptable that insulin and other lifesaving products necessary to maintain safe levels of blood glucose are unaffordable or inconsistently available in many countries. The innovative Diabetes CarePak project has the potential to drastically reduce or eliminate this disparity for many individuals in need.”

(Photo credit: GettyImages)

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