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Get the most out of Giving Checkout: 7 inspiring charity examples


Have you heard about Giving Checkout? It’s our simple online donation tool that helps you raise more from one-off and recurring donations.

When your supporters donate via Giving Checkout, there are 0% fees, and you’ll get 100% of the donor data – all powered by a fundraising platform you and your supporters already know and trust.

And hundreds of charities are achieving great things with Giving Checkout – we had a look at what some of the best are doing, so you can give it a go too:

1. Little Princess Trust 

Little Princess Trust provides free real hair wigs to children and young people, who have lost their own hair through cancer treatment or other conditions.

Their website has a yellow banner that appears at the top of every page and includes their three key calls to action (CTAs) – Request a Wig, Donate Hair and Donate Money.

When you click on Donate Money it takes you to an donation page explaining the ways people can give to the charity. The most prominent ask is for people to donate online and Little Princess Trust use JustGiving to power this with Giving Checkout.

One of the cool features of Giving Checkout is that you can set a default donation amount. Little Princess Trust have set theirs at £550 (which is the price of a wig), so that when you click the “Donate with JustGiving” button the donation amount automatically appears on the donation form. The Little Princess Trust logo also appears just above the form too.

With Giving Checkout, we give you a range of donate buttons to choose from. Little Princess Trust have chosen the one that shows the payment methods we offer on JustGiving – debit card, credit card, PayPal, Apple Pay and Direct Debit for recurring donations.

2. Refugee Community Kitchen

Refugee Community Kitchen support displaced people in Northern France and homeless people in London and Edinburgh. They provide a place to gather and connect, with medical and legal services, safeguarding groups and other support organisations.

JustGiving is a name people know and trust, so we have ready-made donate buttons for you to use that make it quick and simple to add online giving to your website. You might prefer to use your own donate button though, and with Giving Checkout it’s simple to get a link that you can pop with it – this is exactly what Refugee Community Kitchen have done here so expertly. Find out more about how to implement and customise Giving Checkout.

3. Candy Cane Rescue

Candy Cane Rescue aim to provide a safe environment to care for greyhounds and other dog breeds that have been rescued from regions with no or poor welfare laws.

Similar to Little Princess Trust, Candy Cane Rescue have a dedicated donation page. On theirs they’ve created a shopping list of donation asks. Each one is powered by a Giving Checkout link where the donation amount has been preset. For example, when you click the “Donate £5” button, you’ll see the donation amount £5 has already been pre-selected on the donation form. 

4. Black Country Food Bank

Black Country Foodbank helps vulnerable people in crisis through the provision of emergency food and toiletry supplies while a longer-term solution is developed.

They have chosen to feature their donate call to action (CTA) in in the header of every page. When donors click on it, they are taken straight to Giving Checkout for a quick journey into donating online.

5. PSC Support

PSC Support is the leading patient organisation for anyone affected by primary sclerosing cholangitis (PSC), a rare, complex liver disease. They provide information and support, and collaborate with healthcare providers to improve clinical care and fund critical research.

As well as a donate button, PSC Support have chosen to feature a Giving Checkout QR code, which is a quick and user-friendly way to bring supporters to the donation form.

6. Martin Moran Foundation

Martin Moran Foundation offer fully-funded places on their programmes to any young adult who has a passion for the mountains but may not have the support and financial resources to access them.

Did you know Giving Checkout can be used for recurring giving? If your donors want to set up a monthly gift, they can create a direct debit via JustGiving. See how Martin Moran Foundation have a button for a one-off donation and another for monthly giving.

7. Cancer Research UK

Cancer Research UK is the world’s leading independent charity dedicated to cancer research. They recently used Giving Checkout’s QR code tool for their fundraising activity with Tesco during their corporate partnership campaign weekend.

In a recent webinar, Sam Doolan from Cancer Research UK said that the campaign saw a very high Gift Aid opt in rate. Through the data gathered, they learned that donations made via the QR codes in store had a 25% higher than average donation value compared to those made through contactless devices, and that 33% of donations were through Google and Apple Pay. 

You can hear more about this partnership by listening to our recent webinar with Cancer Research UK

Feeling inspired? Book a Giving Checkout demo

If you have any questions or want to find out more about Giving Checkout set up a virtual meeting with our Giving Checkout Guru, Jordyn Baillie.



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One-third of donors directed half their giving to disaster relief | Philanthropy news



Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.

Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving. 

“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”

(Photo credit: Getty Images/Drazen Zigic)



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Trust in nonprofits fell slightly last year, survey finds | Philanthropy news



While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds. 

Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.

Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.

“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.” 

(Photo credit: Getty Images/SDI Productions)



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Digital, other channels of giving are expanding, study finds | Philanthropy news



Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.

The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.

Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.

Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.

“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”

(Photo credit: Getty Images)



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