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Monthly Product Update: March 2021

In today’s edition of our regular Product Updates, we’re looking at the new security enhancements that our team has added to user accounts to help make them even more secure, as well as the new feature that we’ve added to encourage Fundraising Page creation. Plus, we’re sharing how our CRM and customer success teams have created an enhanced onboarding journey for JustGiving’s charity members.

Progress bar testing

As someone who works for a charity, it probably isn’t surprising to hear that not everyone who shows an interest in your cause goes on to fundraise online. And when it comes to setting up an online fundraiser on JustGiving, we can see that not everyone who starts the process, goes on to complete setting up a Fundraising Page. As a result, our product team have recently been testing a new, visual way to help people through the process by adding a progress bar feature.

To test the impact of the progress bar, the team carried out an AB test on people setting up a Fundraising Page on JustGiving:

Group A (the control group) No change in their page view, so they do not see the progress bar and have no clear indication as to how many steps are left in the creation process

Group B – See a progress bar at the top of each page of the Fundraising Page creation flow, knowing how far along in the process they are

In total, the test was applied to 31,000 people who started the process of creating a Fundraising Page.

The results indicated that Group B – those seeing the progress bar – were the most likely to finish creating a Fundraising Page! The progress bar is now going to be a permanent feature helping more people to start fundraising online for your cause.

Improved onboarding journey

We want to help all charities to make the most out of JustGiving, including understanding how to user their dedicated charity account to enhance supporter stewardship and raise more money for their cause. Recently joined JustGiving? Got a new joiner on your team that’s not used JustGiving before? Our CRM and customer success teams recently came together to completely re-think how we can best help charity professionals that are new to JustGiving. The result? A new and improved onboarding programme, transforming the original three-email journey into 13 new, comprehensive emails!

The new emails, cover three important aspects of being a JustGiving member.

1) Set up: The new emails will support you in setting up your account, knowing how to navigate through your account and build custom reporting templates, and feel confident in launching new campaigns or appeals.

2) Getting the most from your account: If we notice that your supporter activity has changed then we’re on hand to give you advice and tips for engaging your audience. We’ve also created new emails that keep you up to date with the latest JustGiving features and how to use them.

3) Celebrating your success: From your first Fundraising Page, to your donations growing each month, it’s important to celebrate your big milestones. Our new celebration emails help you to know when your charity is performing well on JustGiving and gives you the recognition you deserve for doing an incredible job!

The improvements don’t stop there! The new onboarding emails also take into consideration whether your charity is completely new to using JustGiving, or whether you are a new user that has been added to an existing charity account. We believe in the work that charities are doing, and we want to be on hand every step of the way to help you raise money and do more good.

Account security enhancements

You may not know this, but we have our own specialised, in-house security team who work hard to keep your account safe and secure. We’re currently working on several new security features that will be added to accounts very shortly (keep your eyes peeled for next month’s Product Update blog…), but in the meantime we want to tell you about our new account password enhancements, including:

  • Increased password complexity to further protect user accounts for both charity and supporter user accounts. For example, users must know create passwords that are a minimum for 12 characters
  • Log in throttling to prevent brute force attacks. This essentially means stronger policing on repeated failed log in attempts, stopping people from trying to access your account when they don’t own the email address
  • A new password history feature to prevent repeated use of old passwords.

Tell us your ideas and feedback

As always, we like to end our Monthly Product Update blogs by telling you about the JustGiving Ideas Bank. All of the product updates, innovations and new launches are done with YOU in mind, so please do share your ideas and platform feedback with us! Tell us what you’d love to see on JustGiving by using our Ideas Bank.

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One-third of donors directed half their giving to disaster relief | Philanthropy news

Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.

Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving. 

“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”

(Photo credit: Getty Images/Drazen Zigic)

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Trust in nonprofits fell slightly last year, survey finds | Philanthropy news

While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds. 

Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.

Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.

“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.” 

(Photo credit: Getty Images/SDI Productions)

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Digital, other channels of giving are expanding, study finds | Philanthropy news

Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.

The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.

Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.

Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.

“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”

(Photo credit: Getty Images)

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