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Product Update: August 2021 | JustGiving Blog


We have some exciting updates to share with you this month, including our ongoing commitment to online security, JustGiving’s expansion overseas, an update to In Memory pages and the latest news about Giving Checkout.

Two-Factor Authentication is Rolled Out

This year, we are releasing two-factor authentication as a requirement for all administrator accounts. We have been rolling out the requirement to some users already and expect everyone to leverage two-factor authentication by the end of the year. Keep an eye out for an email from us, we will give you a heads up 10 days prior to your account being updated.

Two-factor authentication is a version of multi-factor authentication, which is an electronic validation method in which a user is granted access to a website or application only after successfully presenting two or more pieces of evidence. You may be familiar with this experience when logging into other systems that require you to enter a code that is texted or emailed to you in order to access the program. This is a heightened verification approach that uses something you have, something you know, or something you are (like a thumbprint or face scan) in order to grant access.

This enhancement requires you to enter your username and password first. Then, a six-digit code will then be emailed to you, and you will submit that code in order to successfully log in. You will receive a prompt to submit a new code every seven days, upon log in.

By releasing two-factor authentication, we can fortify the security which keeps your donor, fundraiser and organisation’s data even safer on JustGiving by Blackbaud. This is an industry standard approach to ensuring each user is who they say they are and to keep your data safe and secure.

JustGiving Launches in Canada

JustGiving, known in Canada as Blackbaud Peer-to-Peer Fundraising powered by JustGiving, launched in the region on July 6th this year.

This followed an early adopter programme (EAP) that saw a handful of Canadian non-profit organisations trial our peer-to-peer fundraising platform throughout 2020 and the first half of 2021. To date this EAP has raised over $1.3m in donations for a number of amazing causes.

“We’ve already seen so much good generated by this tool. It has helped more than 27 million users around the world raise billions of dollars for the non-profits and causes they care about. In fact, Canadian organisations have already raised over a million dollars during our early access programme,” said Allan Hoffmann, president and general manager of Blackbaud’s operations in Canada.

“We’re putting easy-to-use fundraising technology in the hands of Canadians who are ready to take action—that’s what we’re most excited about. We look forward to celebrating fundraising achievements led by Canadians.”

In Memory Update

We’ve taken the opportunity to update the performance and design of our In Memory collection pages.  

These pages sit at the /remember domain and act as a collection of all fundraising efforts towards a given individual that our community wants to honour and remember. It includes a list of all fundraising pages connected to the cause, and a list of all charities associated with the fundraising effort who will receive funds as a result of the donations received.  

Crucially we’ve moved this page to a new mobile responsive view and brought it in line with our existing fundraising and team page designs. All pre-existing In Memory pages have been seamlessly moved to this new design and we’ve ensured that all data has been successfully migrated across. 

Giving Checkout Update

We are excited to let you know about the latest update to our fee free direct giving tool – Giving Checkout. You can now choose between three to five suggested donation amounts to display in your Giving Checkout.  

Soon, you will be able to add text prompts for these suggested amounts, a new feature we’ll be releasing over the coming weeks – for example, “£100 gets you 99 bottles of water”.  This customisation will  appear in the dynamic preview  now available in the Giving Checkout area of your charity account. 



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One-third of donors directed half their giving to disaster relief | Philanthropy news



Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.

Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving. 

“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”

(Photo credit: Getty Images/Drazen Zigic)



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Trust in nonprofits fell slightly last year, survey finds | Philanthropy news



While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds. 

Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.

Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.

“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.” 

(Photo credit: Getty Images/SDI Productions)



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Digital, other channels of giving are expanding, study finds | Philanthropy news



Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.

The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.

Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.

Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.

“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”

(Photo credit: Getty Images)



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