Have you ever looked at another charity’s campaign and thought…How did they do that? Our new event series #HDTDT asks charities like yours that very question, giving you the inside track on how they achieved amazing things. Watch the event on-demand.
This month we celebrated all things virtual with our guest speakers from Downright Excellent, Hearing Dogs for Deaf People and The Catholic Agency for Overseas Development sharing their #HDTDT stories.
We’ve pulled together some of their top tips to give you some inspiration for your virtual fundraising campaigns.
This March, Downright Excellent, who empower, inspire and support children with down syndrome invited people to walk 2100 miles for their TAKEON-21 Challenge to mark the Down Syndrome awareness day on 21st March. Here’s their three top tips for running a success virtual challenge event:
Use your networks
Your closest supporters can also ask their own networks. Spread the word to your friends, family and colleagues at the very start of the challenge because. By doing this we raised £5000 is one week!
Engage on social media
To boost engagement on social, every time someone was out walking, running or cycling, they asked people to post a selfie wearing a printed sticker which helped increase their social media followship.
Make the challenge as accessible as possible
To ensure everyone understood the challenge, they created a ‘how to’ video on the campaign page to help people get started with the challenge on JustGiving, track their miles and connect to strava. Check out the two min video here.
The Catholic Agency for Overseas Development (CAFOD)
To kick start Lent, CAFOD asked people to take on the big Walk for Water challenge for those who don’t have access to water. The challenge? 10,000 steps a day – done your way. Every day. For 40 days. Here’s three key things they recommend you do for your next virtual challenge event:
Connections to the cause
Having a strong story which links to your cause and supporters is key to success. Walk for water was a walking challenge with a clear story about a young man Abdella who lives in Ethiopia who walks 10 hours a day to give his family enough water to live on, so we asked people to ‘walk for water’ in order to raise money and help people like Abdella.
Invest in promotions
They invested time in trying new channels like TikTok and Instagram reels to reach younger audiences and as a result their social media saw engagement like never before. They were actively encouraging and replying to everyone to keep fundraising and really thanking them for their support, which made them come back every day of the challenge.
Build a community
They brought the appeal to life by building a community through Facebook where people could come together to share their challenges and daily progress. Creating a microsite was also an incredible tool for them – having a leader board where people could see how others are getting on with their challenges inspired others to fundraise more.
Hearing Dogs for Deaf People
Hearing Dogs For Deaf People launched the 28 challenge this February, asking people to choose a fun challenge that involves the number 28 – anything from 28 sit-ups a day, to not sitting down for 28 days! Here’s their three recommendations for creating an amazing supporter experience for your virtual challenge event:
Know your audience
They sat down and thought, what could we do that would strike the right chord with our supporters and benefit them? They knew people were getting bored and tired in the lockdown, so they wanted the challenge to be of value to those who took part and give people something fun to focus on. The better you know your supporters, the more successful your campaign will be.
Say thank you
Stewardship was made better by celebrating and saying thank you. They would thank people along the way as part of their stewardship programme, but they also recorded a thank you video with one of their hearing dog beneficiaries talking about what it means for her for people to get involved in the challenge. Watch the video here.
Make it easy for your supporters
What would work for your supporters? What would be fun for them? They always take a supporter first approach with everything they do, so creating a special fundraising pack with a long list of challenge ideas helped people get started and provide inspiration. Keeping the challenge event simple yet fun made the end result more effective and helped them reach as many people as possible.
One-third of donors directed half their giving to disaster relief | Philanthropy news
Last year, 37 percent of American donors gave half or more of their charitable contributions to disaster relief efforts, and 64 percent gave to a charity they had never supported before, a survey commissioned by Vanguard Charitable finds.
Conducted by the Harris Poll on behalf of Vanguard Charitable, the survey of more than 1,300 American donors found that the top reasons American donors gave to disaster relief included wanting to assist those impacted by humanitarian crises (46 percent), feeling overwhelmed by a situation and wanting to help (33 percent), seeing charitable giving as the only way they could provide support (30 percent), and having a personal connection to the disaster/crisis (30 percent). The survey found that donors who contributed to disaster relief efforts gave more overall, meaning that disaster relief giving did not take away from, or occur in place of, ongoing giving.
“From COVID-19 to a devastating humanitarian crisis caused by the war in Ukraine, we’ve seen donors respond to disaster relief needs in inspiring and meaningful ways,” said Vanguard Charitable president Rebecca Moffett. “In fact, this data reflects that disaster relief support is an integral part of the giving landscape, often increasing total generosity as donors look to give when and where support is needed most. And because the money in donor-advised funds has already been set aside for charitable purposes, donations from DAFs tend to be more responsive in moments of crisis, and more resilient during moments of economic uncertainty.”
(Photo credit: Getty Images/Drazen Zigic)
Trust in nonprofits fell slightly last year, survey finds | Philanthropy news
While there is room for U.S. institutions across the board to increase public trust, a majority of respondents believe nonprofits will do what is right for society, a survey conducted by Independent Sector finds.
Conducted in February in partnership with Edelman Data & Intelligence, the third-annual Trust in Civil Society survey found that 56 percent of Americans said they trust nonprofits, down 3 percentage points from the 2020 benchmark study (59 percent). Trust in philanthropy edged down from 36 percent to 34 percent during the same period. According to the survey, financial well-being and education are major drivers of trust, and trust of nonprofits among women fell during the pandemic.
Given the findings, Independent Sector recommended that nonprofits work to make greater progress to support and strengthen the country, for example by leveraging trust in the social sector to strengthen U.S. democracy, deepening engagement with communities and institutions, and upholding public expectations of government accountability.
“Increasing public trust of institutions and the social sector is a pressing issue for the U.S. We all benefit from strong public trust,” said Independent Sector president and CEO Daniel J. Cardinali. “Trust is the priceless currency for nonprofits, philanthropies, business charity programs, and all of us to build a healthy, equitable society. We see what happens when trust breaks. Our 2022 Independent Sector Trust in Civil Society report elevates important data and recommendations for conversations about how the social sector can engage more deeply and do better so everyone in our country thrives.”
(Photo credit: Getty Images/SDI Productions)
Digital, other channels of giving are expanding, study finds | Philanthropy news
Emerging trends in the United Kingdom and Brazil reveal an expansion of digital and other types of channels for giving, including online giving, crowdfunding, charity rounding up, and social impact publishing, a new research series from the Indiana University Lilly Family School of Philanthropy at IUPUI finds.
The research series, Digital for Good: A Global Study on Emerging Ways of Giving, builds on the school’s Global Philanthropy Environment Index and Global Philanthropy Tracker and will be released in phases over the next five months. The first two studies examine philanthropic engagement in Brazil and the UK prior to and throughout the COVID-19 pandemic, with profiles of China, India, Kenya, Singapore, South Africa, and South Korea to follow.
Based on an analysis of three case studies in Brazil, the first profile found that prominent emerging ways of giving include charity rounding up, crowdfunding, and social impact publishing, which involves the production of inspiring, revenue-producing editorial content. Donations collected through rounding up for charity via Arredondar increased from BRL1,091 in 2013 (equivalent to $590 in 2021, adjusted for inflation) to more than BRL1.6 million in 2020 (equivalent to $330,186 in 2021, adjusted for inflation). In addition, the study found that the most successful initiatives prioritized transparency and accountability in giving.
Based on an online survey of nearly 3,000 individuals in the UK, the profile found that prominent expanded methods of giving include online giving and crowdfunding. Among donors interviewed between May and July 2021, 60 percent reported that gifts they had made in the past year had been made online, with the most common way being through a third-party app. In addition, researchers found that 63 percent of people who used social media to request donations also made requests in person.
“The results of the first two country profiles suggest an evolution in giving practices and highlight a significant expansion of digital giving practices and peer-to-peer giving,” said Amir Pasic, the Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy. “While these findings are the first in a series, the documented growth in digital giving and shifting donor expectations in the UK and in Brazil reinforce existing evidence that digital practices can help democratize the practice of philanthropy. Digital innovation makes philanthropy accessible and fosters greater transparency and accountability for how gifts lead to impact.”
(Photo credit: Getty Images)
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